Founded in 2004, Sunda International is a multinational enterprise integrating manufacturing and brand operations, with a long-standing presence in emerging markets, particularly across Africa and Latin America. The Group’s business segments include Fast-Moving Consumer Goods (hygiene products, household chemicals, etc.), Building Materials (ceramics, sanitary ware, glass, etc.), and Hardware Products. Its affiliated company, Softcare (2698.HK), was listed on the Main Board of the Hong Kong Stock Exchange in November 2025.
Sunda International is dedicated to the research and production of ceramic products, sanitary ware, hygiene products, household daily care products, personal care products, and hardware products, among others. As of December 2025, Sunda International’s business network spans more than 60 countries and regions worldwide, with subsidiaries established in Ghana, Tanzania, Kenya, Côte d'Ivoire, Senegal, Uganda, Zambia, Nigeria, Cameroon, Benin, Burkina Faso, South Africa as well as Peru and other countries in South America. It has set up 32 production plants in countries such as Ghana, Kenya, Tanzania, and Senegal, creating a complete industrial chain encompassing industrial manufacturing, marketing network, strategic procurement, land and sea transportation, and warehouse management.
For years, Sunda International has always adhered to a people-oriented approach and conducted business with integrity. It strives to create excellent working environments, standardized corporate management systems, and comprehensive employee training systems. Emphasizing each employee’s potential, sense of responsibility, and spirit of challenge, Sunda International now has more than 24,000 employees both domestically and overseas. While swiftly adapting to changes in the international market, the Group continuously seizes opportunities, earns customer trust through sustained profitability, and upholds social responsibility through sustainable and ethical operations.
In the future, Sunda International will closely follow the national Belt and Road Initiative. Through continuous innovation, enhancement of core competitiveness, and improvement of management capabilities, it aims to become a leading multinational enterprise in emerging markets.