SUNDA

MORE

Introduction to Sunda International Group

Founded in 2004, Sunda International is a multinational enterprise integrating manufacturing and brand operations, with a long-standing presence in emerging markets, particularly across Africa and Latin America. The Group's business segments include Fast-Moving Consumer Goods (hygiene products, household chemicals, etc.), Building Materials (ceramics, sanitary ware, glass, etc.), and Hardware Products. Its affiliated company, Softcare (2698.HK), was listed on the Main Board of the Hong Kong Stock Exchange in November 2025.

Sunda International is dedicated to the research and production of ceramic products, sanitary ware, hygiene products, household daily care products, personal care products, and hardware products, among others. As of December 2025, Sunda International's business network spans more than 60 countries and regions worldwide, with subsidiaries established in Ghana, Tanzania, Kenya, Côte d'Ivoire, Senegal, Uganda, Zambia, Nigeria, Cameroon, Benin, Burkina Faso, South Africa as well as Peru and other countries in South America. It has set up 32 production plants in countries such as Ghana, Kenya, Tanzania, and Senegal, creating a complete industrial chain encompassing industrial manufacturing, marketing network, strategic procurement, land and sea transportation, and warehouse management.

For years, Sunda International has always adhered to a people-oriented approach and conducted business with integrity. It strives to create excellent working environments, standardized corporate management systems, and comprehensive employee training systems. Emphasizing each employee's potential, sense of responsibility, and spirit of challenge, Sunda International now has more than 24,000 employees both domestically and overseas. While swiftly adapting to changes in the international market, the Group continuously seizes opportunities, earns customer trust through sustained profitability, and upholds social responsibility through sustainable and ethical operations.

In the future, Sunda International will closely follow the national Belt and Road Initiative. Through continuous innovation, enhancement of core competitiveness, and improvement of management capabilities, it aims to become a leading multinational enterprise in emerging markets.

  • Building materials indust

     

    MORE

    Building materials indust

     

    Product management, brand management, sales management and other related businesses of building materials are the main responsibilities of BMMC in Sunda Group, Established the earliest, the biggest sale line of marketing. There are nearly 150 employees in BMMC, with sales offices in 13 cities of 10 countries, and annual sales of more than 1 billion RMB which is growing over 40% every year. The building material product of Sunda Group has a very strong market position with over 50% marketing share in East Africa, west Africa, and parts of South America. BMMC took the important missions in expanding the overseas market and establishing the brand strategy management at the beginning. To realize the transformation of building materials products from the traditional trade operation to the present industrial and trade integration, Sunda Group has been into the African production and manufacturing since 2015 that coordinated with KEDA co.LTD to build the ceramics factories in Kenya, Ghana, Tanzania and Senegal. BMMC embraces the change, actively expands the sales subsidiary and realizes of establishing the comprehensive building materials center of the factory production, trade product development and sales in Kenya, Ghana, Tanzania and Senegal. The brilliance of BMMC is inseparable from the strong team, they are diligent and earnest, hard work, through the down-to-earth efforts, led the whole building materials marketing center long-term rapid development.

    MORE

  • Daily Fast Consumption Goods

     

    MORE

    Daily Fast Consumption Goods

     

    Founded in 2008, SUNDA is one of the largest consumer products companies in developing countries and headquartered in Guangzhou, China. By upholding the quality, service, hardworking, deep roots, and development, we have been able to maintain a sustained growth for more than a decade. Companies in more than a dozen countries and regions to carry out business. With factories or branch offices, dozens of branded products are sold in many countries and regions, including baby, women and home care. The company has also been fulfilling its responsibility for the sustainable development of society through its efforts in social responsibility and other aspects. There are currently over 1,000 employees in Africa and over 98% are local employees.

    MORE

  • Farming Tools & Hardwares

     

    MORE

    Farming Tools & Hardwares

     

    Hardware&Household Business center was founded in 2013. It consists of Sales Management Department, Product Management Department and Project Management Department ,sales departments and Hardware factories in the branches of Sunda international. The main business we are focus on : 1、Steel business 2、General merchandise 3、Hardware tools 4、Electronic appliances

    MORE

NEWS CENTER

ALL